5 Signs Your Lifestyle Business Blog Needs a Refresh- and How a Freelance Writer Can Help

Your blog is the heart of your lifestyle business- it is a place where customers connect with you, learn about your business, your values and your story, and (hopefully) become loyal to you. If engagement drops and you feel your content isn’t getting a good amount of engagement, it might be time to consider giving it a refresh. Here are 5 signs that this is your blog, and how a freelance writer can help you build customer trust, drive traffic and enforce your brand identity. 

1. Your Blog is Out of Date 

Out of date blog content tells readers (and Google) that your business is either inactive, or not relevant, and you don’t want either of these things to come across. A freelance writer can help you to post regular, SEO friendly content that keeps your blog up to date, fresh and relevant to search engines. This may include creating new posts, or just refreshing old ones, or a mix of both. 

2. Your brand voice is off 

As your business grows, your voice and values change too. This may mean that some of your older blog content doesn’t reflect your business or target audience anymore. If you feel this is the case for your blog, it is time to look at updating it with new content that reflects or redefines your brand voice, ensuring it speaks to your ideal customers and drives engagement. A freelance writer can help you do this, as they are experts in brand voice. 

3. Your engagement has Dropped 

Fewer comments, shares, clicks and reads on your blog posts may mean that your content either isn’t resonating with your target audience anymore, or that your SEO tactics aren’t quite working. Freelance writers can help you to improve your SEO so that it is more search engine friendly, and ensure that your target audience is seeing and enjoying your blog content. This may mean brainstorming new content, or just repurposing old content with improved SEO. 

4. Your Blog Topics Feel Off-Trend or Repetitive 

Lifestyle trends come and go all the time, and it is easy for blog content to fall behind. If you feel your blog content is a lot of the same things, or not relevant to current trends, a refresh may be necessary to bring it more up to date and resonate more with customers. Freelance writers can work with you to look at what is trending in the industry and introduce you to current, SEO friendly topics to make your blogs more relevant. 

5. Your blog doesn’t support your business goals 

Content has a purpose, and that is to connect with your customers and drive sales. If you feel that your blog content isn’t driving leads, traffic or brand awareness, it isn’t working hard enough and it may be time to consider a refresh. A freelancer will help you by creating content that has purpose, and helps you with your business goals, whether that’s attracting new clients, improving SEO or building your community.