January is a fresh start and after the busy holiday season many brands notice a drop in engagement, slower sales and quieter enquiries. Customers are a lot more intentional at the start of the year, monitoring spending habits, shopping habits and their own habits too.  This is where strategic content makes all the difference- and where working with a freelance content writer like myself can help lifestyle businesses boost sales and engagement.  Why is January a Crucial Month

There is a lot that freelance writers can bring to your lifestyle business- from knowledge, experience, expertise and, of course, a flair for words. All of these help to shape your brand’s identity, build trust and connect with your audience in the digital world that can feel so crowded. If you’re planning to hire a freelance lifestyle writer in 2026, or contemplating if one can benefit your business, here’s what you can expect.  A Strong Personal Brand  In 2026, most success

Lifestyle brands don’t just sell products and services- they sell a feeling, a way of life. And yet, so much lifestyle content falls flat and doesn’t speak to its audience in the way it should.  As a freelance copywriter who works with lifestyle brands, I see the same three content mistakes over and over again. Here they are- and how I help brands fix them:  Focusing on the Product/Service Instead of the Person  I often see lifestyle brands talking at their audience instead o

Lifestyle writing is more than just glossy, inspirational and effortless editorial work- in fact, behind every captivating lifestyle piece is a writer who understands how to perfectly blend storytelling with strategy. As a freelance writer, my job is to help brands, publications and businesses communicate in ways that feel engaging, helpful and inspirational. Here is what this looks like across the different lifestyle industries…  Travel Writing: Turning Words into Experience

When you are a small business owner, you have enough time-consuming jobs to do without spending ages on your marketing channels as well. Re-purposing blog content for social media isn’t just a time-saver, but it is a smart strategy that you should adopt to expand your audience reach, boost engagement and breathe a different type of life into content you’ve already created.  Here are some tips for re-purposing your blog posts into social media posts… Choose Key Takeaways for Q

In the tangled world of the internet, spending hours crafting visually appealing and wise cracking written content just isn’t enough. You need to make sure it doesn’t get lost among the other millions of content that is out there, and is actually within reaching distance of your target audience. That’s where SEO, or search engine optimisation, comes in. Whether you’re a fresh business, or an established one, SEO never loses it’s important place in your content, and is one of

Take a look at this post for some festive content ideas.

The festive season may seem ages away, but when it comes to getting your content in order, there is no better time to start than now. Whether you prepare social media posts, blog posts, newsletter or emails, brands that prepare always have the edge, especially at Christmas. As a freelance content and copy writer, I help businesses like yours take the stress out of seasonal content planning. Here’s how you can prepare your content, and how I can help you.  Start with a Content

Your blog is the heart of your lifestyle business- it is a place where customers connect with you, learn about your business, your values and your story, and (hopefully) become loyal to you. If engagement drops and you feel your content isn’t getting a good amount of engagement, it might be time to consider giving it a refresh. Here are 5 signs that this is your blog, and how a freelance writer can help you build customer trust, drive traffic and enforce your brand identity. 

If you're wondering whether a freelance writer will be the best move for your business, this may help to convince you

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