January is a fresh start and after the busy holiday season many brands notice a drop in engagement, slower sales and quieter enquiries. Customers are a lot more intentional at the start of the year, monitoring spending habits, shopping habits and their own habits too.  This is where strategic content makes all the difference- and where working with a freelance content writer like myself can help lifestyle businesses boost sales and engagement.  Why is January a Crucial Month

There is a lot that freelance writers can bring to your lifestyle business- from knowledge, experience, expertise and, of course, a flair for words. All of these help to shape your brand’s identity, build trust and connect with your audience in the digital world that can feel so crowded. If you’re planning to hire a freelance lifestyle writer in 2026, or contemplating if one can benefit your business, here’s what you can expect.  A Strong Personal Brand  In 2026, most success

Lifestyle brands don’t just sell products and services- they sell a feeling, a way of life. And yet, so much lifestyle content falls flat and doesn’t speak to its audience in the way it should.  As a freelance copywriter who works with lifestyle brands, I see the same three content mistakes over and over again. Here they are- and how I help brands fix them:  Focusing on the Product/Service Instead of the Person  I often see lifestyle brands talking at their audience instead o

In today’s crowded lifestyle industry, brands cannot just sell products and services, they have to sell a feeling, a mindset, a way of life that their customers can embody if they buy those products or use the service. One of the most powerful ways to communicate these is through consistent content that turns a lifestyle brand into a business that people connect with, trust, and want to follow.  Consistent content shapes your brand’s identity, builds trust and is great for dr

Lifestyle writing is more than just glossy, inspirational and effortless editorial work- in fact, behind every captivating lifestyle piece is a writer who understands how to perfectly blend storytelling with strategy. As a freelance writer, my job is to help brands, publications and businesses communicate in ways that feel engaging, helpful and inspirational. Here is what this looks like across the different lifestyle industries…  Travel Writing: Turning Words into Experience

December is the most sale-driven month of the year, and your content needs to be performing well to match the spending surges and Christmas buzz. For brands hoping to maximise their end of year sales, knowing which seasonal content resonates with their audience is the key to staying visible, relevant and profitable.  Here are the types of December content that deliver engagement, traffic and conversions, and why hiring a lifestyle freelance writer like myself who understands

If you are a lifestyle business looking to share some gift guide ideas with your audience this Christmas, this post is for you. Whether they are shopping for clients, friends, family or just treating themselves, this list of ideas brings together items that will inspire them.  Share this guide with your followers, add it to your email list or turn it into your own social media post- it is designed to help your community find the perfect gifts this festive season. You can add

When you are a small business owner, you have enough time-consuming jobs to do without spending ages on your marketing channels as well. Re-purposing blog content for social media isn’t just a time-saver, but it is a smart strategy that you should adopt to expand your audience reach, boost engagement and breathe a different type of life into content you’ve already created.  Here are some tips for re-purposing your blog posts into social media posts… Choose Key Takeaways for Q

In the tangled world of the internet, spending hours crafting visually appealing and wise cracking written content just isn’t enough. You need to make sure it doesn’t get lost among the other millions of content that is out there, and is actually within reaching distance of your target audience. That’s where SEO, or search engine optimisation, comes in. Whether you’re a fresh business, or an established one, SEO never loses it’s important place in your content, and is one of

Introduction  Something that I’ve been thinking a lot about recently, for several different reasons, is about the concept of time equaling a quality friendship. Over the last couple of weeks I have had a lovely time seeing nearly all of my close friends on different occasions, and one conversation that seemed to crop up with nearly all of them was about how oldest friends are not necessarily always our best quality friends. It seems that, when it comes to friendship, people s

Find out what I've learned from writing content for lifestyle brands, and what most get wrong

Take a look at this post for some festive content ideas.

The festive season may seem ages away, but when it comes to getting your content in order, there is no better time to start than now. Whether you prepare social media posts, blog posts, newsletter or emails, brands that prepare always have the edge, especially at Christmas. As a freelance content and copy writer, I help businesses like yours take the stress out of seasonal content planning. Here’s how you can prepare your content, and how I can help you.  Start with a Content

Your blog is the heart of your lifestyle business- it is a place where customers connect with you, learn about your business, your values and your story, and (hopefully) become loyal to you. If engagement drops and you feel your content isn’t getting a good amount of engagement, it might be time to consider giving it a refresh. Here are 5 signs that this is your blog, and how a freelance writer can help you build customer trust, drive traffic and enforce your brand identity. 

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