Considering Using a Freelance Writer But Not Sure? This May Convince You

When you have a business to run, a brand to build and the pressures of day to day life to contend with, working on your marketing content can often be the last thing on your mind. But written content is important, and is the best way to communicate with your audience and set your brand apart from others. 

If you’ve been toying with the idea of hiring a freelance writer but aren’t sure if it’s worth it, you’re not alone. Maybe you have been wondering if they’ll communicate in ways that represent your brand, if the financial investment will pay off, and if they will produce work that aligns with what you want. These are all fair questions, but a freelancer may be one of the best, stress-reducing decisions you make for your business, and here’s why. 

Time is Money- Freelancers Save you Both 

Writing takes time, and good written content should be SEO optimised, well-researched, structured and clear to follow. When you hire a freelance writer to do these things for you, you save the time doing it yourself with the reassurance that a professional in the industry is taking care of the words for you. 

You Get Professional Content Without Hiring Someone Full Time 

Hiring a full-time writer is a big commitment, and one that a lot of small businesses cannot afford. Working with a freelancer means you have flexibility to pay for projects as and when you need them, or you can have ongoing retainers too. It is a low-risk way to have high-quality writing for your business. 

They Write for Results 

Freelance writers are specialists in what they do- they don’t just write well, they write with a goal in mind. Whether this is converting readers to customers, writing for SEO or helping to clarify your brand message, they have the expertise in all of these areas to assist your brand and give you professional help that is tailored towards your business goals.

You Won’t ‘Lose Your Voice’ 

Worried that a freelancer won’t sound like you? That’s what the best freelancers do best. They take the time and effort to study your tone, ask you questions that will enable them to capture your voice, clarify it and maybe even convey it in a better way than you have so far. The goal isn’t to replace your voice or change the tone of your brand completely, it’s to refine and improve it. 

So…Convinced Yet? 

If you’ve been stuck in a limbo trying to juggle all the jobs and responsibilities that come with owning a business, and find yourself saying ‘I should write a newsletter/blog/email’ but never quite get there- it’s time to hand those jobs to a writing pro. Even if you just want some help with your written content to meet certain goals, a freelancer might be the best thing you do for your business. 

I offer a mixture of different services and packages, so whether you need SEO blog posts, newsletters, website content or even jobs like proofreading, I can help. I am an expert in all things SEO writing, and work closely with my clients to capture their tone of voice and create content that represents them and their business. 

If this has persuaded you to take the leap and work with a freelancer- don’t hesitate to get in touch with me!