How To Plan Your Christmas Content- Get Ahead for the Christmas Season

The festive season may seem ages away, but when it comes to getting your content in order, there is no better time to start than now. Whether you prepare social media posts, blog posts, newsletter or emails, brands that prepare always have the edge, especially at Christmas. As a freelance content and copy writer, I help businesses like yours take the stress out of seasonal content planning. Here’s how you can prepare your content, and how I can help you. 

Start with a Content Strategy 

You need to think about your goals, audience and media channels before you start content planning. Do you want to increase sales over the festive season? Build awareness? Or connect with your community? What are your audience looking for during this time? How can your content match what they want? What channels will you share your marketing content on? 

Create Content that Connects 

The festive season is all about joy, nostalgia, emotion and generosity, and this should be reflected in your content. You need to create content that highlights your brand's values, celebrates not only the season, but also your customers and community, and offers value. Popular Christmas content ideas include gift guides, customer stories, a behind the scenes look at your business or team, and thoughtful blog posts. 

As a freelance writer, I specialise in writing content that connects, as well as sounding authentic and relatable. 

Plan Ahead and Get Scheduling 

Getting your content planned, scheduled and ready is everything, especially at this busy time of year. Having a content calendar will ensure that you know what you have to get prepared, that it goes out on time, and that you don’t miss any important dates. 

I can help you batch create your content, proofread everything for consistency and make sure it is scheduled appropriately- so you can focus on running your business instead of scrambling for last minute, half-hearted content. 

Let’s Make Your Brand Sparkle This Christmas 

Planning Christmas content doesn’t have to be stressful- with the right goals, strategy and, of course, words, your business can sweep through the Christmas season and end the year on a high note. If you’re looking for a freelance writer to help you plan, write and polish your festive content- let’s chat! 

Contact Me