How to Re-Purpose Blog Content for Social Media

When you are a small business owner, you have enough time-consuming jobs to do without spending ages on your marketing channels as well. Re-purposing blog content for social media isn’t just a time-saver, but it is a smart strategy that you should adopt to expand your audience reach, boost engagement and breathe a different type of life into content you’ve already created. 

Here are some tips for re-purposing your blog posts into social media posts…

Choose Key Takeaways for Quick Social Posts 

Blogs are perfect for creating short-form social content with- simply take key bits of information and either: 

• Turn each subheading from the blog into its own social media post. This gets you a few posts from one piece of blog content. 

• Extract 3-5 tips and create a social post carousel with them (like this exact post). 

An example of a re-purposed blog post in the form of an Instagram carousel.

Transform Sections into Carousels or Infographics 

Social media platforms are full of visuals and eye-catching posts. Take the main points from your blog and turn them into: 

• Carousel posts- perfect for Instagram and Linkedin. 

• Infographics that summarise your article instead of showing the whole thing. 

• Pinterest pins with key insights. 

Canva is great for doing this- a good example is ‘How to Beat the Winter Blues’- 5 slide carousel of the main points from your blog. 

Create Short Video Content From Blog Posts 

Video content is being consumed more than ever these days- and your blog can be the fuel for multiple videos/reels. 

Ideas: 

• 30-60 second video summarising the blog post’s main points. 

• Turn a ‘how to’ section of the blog into a step-by-step tutorial video. 

• Use quotes from the blog as text overlays on a video/reel. 

Tease Your Blog 

Don’t publish the whole blog on social media, but instead write a short intro, a key takeaway and a call to action that will make your audience want to read the whole thing. Link to the full article to build traffic and raise engagement on the blog, as well as your social media page. 

Final Thoughts 

Re-purposing blog content is all about working smarter, not harder to enhance your engagement and online presence. One SEO-friendly, well-written blog post can generate dozens of social media posts, videos/reels, carousels, graphics and stories and teasers. You don’t need to create lots of content-just make the most of what you have already spent time on! 

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If you would like to get more of your blog content onto your social media pages, or don’t have a blog but want to start one so that you can re-purpose the content, but don’t feel you have the time, why not consider a freelance writer like myself? I am an expert in writing blog content and re-purposing them for social media posts, so save yourself time and effort and get in touch.