I'm a Business- Why Do I Need a Blog?

Blog posts are absolutely everywhere these days, and most people will consume blog content without even realising it. How many times have you Googled something and then clicked on a website to read an article about the answer? That is a blog post you were reading, and there are lots of good reasons why businesses should have one. 

What is a Blog? 

A blog is a page on a website that can be used to share information or opinions on different topics, either to inform or entertain the reader. There are blogs for personal needs, and blogs for business needs too. 

Blog posts allow you to rank on search engines like Google for a mixture of keywords, meaning that when people search for information that is included in your blog post, you are one of the options that comes up when they hit ‘search’. 

There is no one rule about what you can write about on a blog, meaning they are an incredibly versatile form of marketing and way of engaging people with your words. 

Why Should I Have a Blog? 

If you have a business, a blog is one of the best tools you can have in your marketing strategy for a number of reasons. Firstly, it gives you the opportunity to share your knowledge and expertise about a particular topic or area, which establishes credibility and authority surrounding your brand. 

Secondly, it allows you to engage with your audience, and tap into a wider audience network as well. Audiences that feel engaged with are audiences that are more likely to buy your product or use your service, and this build up of relationship is what will help your business in the long run. 

As we just mentioned above, having a blog means you can get your company ranking on the search engines. All you need is a basic understanding of search engine optimisation (SEO) to help you with this, and it will ultimately draw more traffic to your site that you can turn into leads. 

Blog Logistics 

There is no way to get out of the fact that writing blog posts can be a time consuming task, and you may be putting off starting one for this reason. But one other benefit of blogging as a business is that you can repurpose blog content across other digital marketing channels, such as newsletters, social media posts and even product descriptions. 

In fact, here are a few ways you can repurpose your blog content: 

• Linkedin Post 

• Lead Magnet 

• Emails 

• Newsletter 

• Social media posts 

• Twitter thread 

I Want to Start a Blog But I Don’t Have the Time or Knowledge 

Does committing to a blog seem a bit overwhelming? Why not leave your blog posts to an expert writer and someone with SEO knowledge instead?

I work with businesses and brands from across the lifestyle niche to help them with their blog post writing and SEO content, and can help you too. 

Get in touch today to put together blog posts that reflect your brand and engage your audience!