Why Your Small Business Needs a Blog

Whoever said that blogging is dead couldn’t be more wrong. Take the mid-00’s MySpace flashbacks out of your mind and think about the benefits that blogs have for small businesses- and trust me, there are lots. If blogging wasn’t still relevant, it wouldn’t make up a third of the web. If you’re a small business, with a website, and you don’t have a blog on it- what are you doing? 

Benefits of Blogging 

Blogs are a form of content marketing with tons of benefits for small businesses. In fact, websites that have a blog get 55% more traffic than websites without them- even if no one is reading or interacting with the blog posts. 

If that isn’t enough to convince you, here are a few more reasons why you need a blog: 

A Content Home 

Hosting content about your business- whether that be information about your products or services, informative blog posts about your business area, or even just a message to your customers, on your website means that it is all in one easy, visible place. This gives you the clicks and the algorithm boost that you don’t get on social media anymore when you post content and it disappears into the abyss of a chaotic and ever-changing algorithm that your customers may never see. 

It Builds Credibility 

If people want to know about you and your business, one of the first things they will do is Google you. A blog builds trust with this potential new customer by showing them all about you, what you do, your methods and your expertise. 

Fuels the Rest of Your Marketing 

Blog content is easy to re-purpose into social media posts, newsletters, email campaigns and even podcast content. Whatever you put together for a blog can easily be used across other marketing platforms, saving you time in the long run.

Drives Inbound Traffic 

Blogging attracts new visitors without paying for every click. Every blog post you publish is another chance to rank on Google when someone asks something that you have mentioned or answered in your post. High-quality, engaging SEO blog content helps to drive the traffic you want, converting visitors into customers. 

Establishes Personal Branding 

In a world of AI writing bots, having a human, personal brand is more important than ever. This is crucial for building trust, creating brand awareness and setting you apart from the crowd- one of the few things that is saving us from AI taking over marketing writing altogether. 

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If your next thought is: I don’t have the time or the knowledge to write consistent, high-quality and SEO optimised blog posts for my business, why not consider delegating the task to a knowledgeable freelancer like myself. I can save you the time and hassle associated with posting blogs consistently and professionally, leaving you to  see the benefits to your business.